In Random Reels , we talk to veteran directors about the projects that defined their careers. The A. So Smurf, who was managing Soulja Boy at that point in time—I should say, every director, every label, wanted to sign Soulja Boy because he, at 16 years old, pulled one of the biggest hustles ever known in YouTube at that point in time. He created so much noise and sold so much music, his fans became instant and every label was bidding to sign him. Smurf, who was best known for managing acts like the Ying Yang Twins, said that he was looking for a hot director and of course Brian Barber and Hype Williams and all these guys wanted to get it, but he wanted to just go with something fresh, something new.
It served as the lead single from his debut studio album, souljaboytellem. The song is recognized by its looping steelpan riff. It caused what has been called "the biggest dance fad since the [mids] Macarena ", with an instructional YouTube video for the dance surpassing 27 million views by early