The site was launched in  and it has over , members. Members select various statistics which include, race, age, height, weight, adherence to safer sex practices, amount of body hair , body type, penis size , and other criteria. They also upload pictures of themselves, at least one of which must show their unclothed body, shirt off. Members join any of several communities such as those reserved for those that are visibly muscular. This community-based system is one of the site's unique selling propositions in that it allows a more nuanced search function for attributes within user profiles.